Too often we tell small stories without connecting to some larger story. When that happens, the audience loses interest.

Without the larger story, the small stories don’t have meaning.

People need a “why”, a larger, better story to follow. That’s called context.

The small stories you tell are the content, what people hear or read. The larger story is the context, what people will feel and understand at the deepest levels.

Audiences must have the context as well as the content, and it is up to the story teller to provide both, explicitly or implicitly.

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