controlling people using happiness and exceeding expectationsModern marketing battles for the control of people’s minds

But what happens when people won’t be controlled? What will businesses do when people won’t be manipulated and cajoled into buying something that they don’t want or need? How will they market or advertise?

Here’s an idea

Instead of tricking or manipulating customers in order to control them, instead of employing the latest marketing fad or guru, instead of giving your customers just enough not to leave you; if you want them to stay for good you will have to give them more.

The future of controlling people lies in the ability to delight, to surprise, and to make happy.

You have to exceed their expectations

Surpassing, or exceeding, expectations isn’t some vague ideal. You can, and should, find out what your best customers expect to get from your business, then give them even more.


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