by Josh Kilen | Business/Marketing
I told my friends that they needed to make up an imaginary friend named Bob. People could relate to a big guy named Bob. My friends own a small dance studio in downtown Tacoma, WA and their students were slow to commit to anything more than a few classes at a time, so...
by Josh Kilen | Business/Marketing
I was recently at an art’s fair where hundreds of local artists were trying desperately to wrangle the thousands of passerby’s into their booths. For all their cajoling and enticing, it was like trying to herd cats. I imagine there are many reasons people...
by Josh Kilen | Business/Marketing
As I sit through a couple presentations about sustainability and “going green” at the BE Green South Sound conference, it becomes readily apparent that very few people understand this movement. Don’t get me wrong, lots of folks think they understand...
by Josh Kilen | Unboxed Living
As an entreprenuer, I read lots of blog posts everyday and almost unanimously they all trumpet the importance of storytelling and story in your business and marketing. They say all the same things… people relate to story, we need stories, if you want them to...
by Josh Kilen | Unboxed Living
Have you ever met someone and right from the start all they do is talk about themselves? How annoying is that? You don’t even ask them a question, they just start talking… and talking… and talking… all about them and what they do and everything...