Communication Archives

Why Story and Narrative are Crucial to Your Customers

As an entreprenuer, I read lots of blog posts everyday and almost unanimously they all trumpet the importance of storytelling and story in your business and marketing. They say all the same things… people relate to story, we need stories, if you want them to...

How to use narrative and story to relate better with clients

by Josh Kilen | Unboxed Living

When talking to a client, relate to him or her in story. Describe the client as the lead character, a person who has a problem which creates a want. Then describe or show the biggest conflict getting in the way of fulfilling that desire. But don’t tell your...

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