by Josh Kilen | Business/Marketing
I was recently at an art’s fair where hundreds of local artists were trying desperately to wrangle the thousands of passerby’s into their booths. For all their cajoling and enticing, it was like trying to herd cats. I imagine there are many reasons people...
by Josh Kilen | Business/Marketing
As I sit through a couple presentations about sustainability and “going green” at the BE Green South Sound conference, it becomes readily apparent that very few people understand this movement. Don’t get me wrong, lots of folks think they understand...
by Josh Kilen | Unboxed Living
As an entreprenuer, I read lots of blog posts everyday and almost unanimously they all trumpet the importance of storytelling and story in your business and marketing. They say all the same things… people relate to story, we need stories, if you want them to...
by Josh Kilen | Unboxed Living
When talking to a client, relate to him or her in story. Describe the client as the lead character, a person who has a problem which creates a want. Then describe or show the biggest conflict getting in the way of fulfilling that desire. But don’t tell your...