by Josh Kilen | Business/Marketing
Too many artistic entrepreneurs try to get away with boring stories. Of course 30 years ago that was how you found a mass audience, you appealed to the largest group possible. But those were also the days when there were only 4 channels on TV. Today, you can’t...
by Josh Kilen | Business/Marketing, Unboxed Living, Writing/Publishing
I’ve received some flack for being a salesman. They don’t mean it in a good way either. If you read anything I write, you would know that the typical “salesman” with his focus on the transaction and just “getting the sale” is the...
by Josh Kilen | Business/Marketing
Imagine you’re on a lake, watching the ducks glide across the surface of the water. The picture looks serene and peaceful. What you don’t see is the torrent of movement underneath the tranquil body of each duck. The webbed feet are paddling like crazy,...
by Josh Kilen | Business/Marketing
Have you ever been excited for a new movie to come out? Maybe it’s the sequel to a beloved series? Maybe it’s based on a great book you love and you can’t wait to see it on screen? Either way you feel that adrenaline rush of energy when you see the...
by Josh Kilen | Business/Marketing, Writing/Publishing
Human beings are designed to focus on the individual, therefore stories focusing on individuals are the ones we connect with and enjoy. But how often do we tell stories that have no focus, or focus too broadly on general ideas or groups of people? Apply this to your...
by Josh Kilen | Business/Marketing
I told my friends that they needed to make up an imaginary friend named Bob. People could relate to a big guy named Bob. My friends own a small dance studio in downtown Tacoma, WA and their students were slow to commit to anything more than a few classes at a time, so...